Privacy Policy

Last Updated: April 2026

At BASIC Water, protecting your privacy matters to us. This policy explains how we collect, use, and protect your personal information when you visit our website or interact with our services.

Information We Collect

We may collect personal information such as your name, email address, shipping address, and payment details when you:

• Place an order for BASIC Water products
• Sign up for our newsletter or promotional emails
• Contact us with a question or comment
• Participate in a survey or promotion

We also automatically collect certain non-personal information when you visit our site — including IP address, browser type, and operating system — to help improve your experience.

How We Use Your Information

• Fulfilling your orders and processing payments
• Communicating with you about your order and our products
• Sending marketing and promotional materials, if you've opted in
• Improving our website and product offerings

Information Sharing

We do not sell your personal information to third parties. We may share it with trusted third-party service providers who help us operate our website, run our business, or serve you — such as payment processors and shipping carriers — and who are required to keep your information confidential. We may also disclose information if required by law.

Your Choices

You have the right to:

• Opt out of marketing communications by following the unsubscribe instructions in our emails
• Request access to the personal information we hold about you
• Request that we correct or delete your personal information

Questions or rights requests can be sent to info@northof4.com.